Businesses have until 1st October to get ready for new consumer rights and dispute resolution procedures
Consumers have new rights
from October, including a 30-day period to claim a full refund on faulty goods
and, for the first time, protections on digital content purchases. They can also challenge unfair or hidden trading
terms.
The Consumer
Rights Act 2015 consolidates eight
pieces of separate legislation in this area and whilst most of the changes are
updates to existing laws, there are some important new areas covered.
For
businesses, it means processes and trading terms must be updated to match the
new legislation, as well as ensuring staff are fully briefed. Alongside, there are also new requirements on
businesses to prepare for consumer dispute resolution.
Under the Act:
·
The
new law sees the introduction of rules around what happens where services are not
provided with reasonable care and skill, or as they were agreed. In such cases, consumers can now demand that
sub-standard services are re-done or receive a price reduction
·
A
30-day time period to return faulty goods and get a full refund – until now,
the law has been unclear on how long is a “reasonable” period for goods to be
rejected
·
After
one failed repair, or after one replacement which has also failed, consumers can
demand their money back, in full, during the first six months, rather than
having to agree to repeated attempts to get a repair done
·
Any
unfair or hidden terms can be challenged by consumers
·
New
rights for consumers for a repair or a replacement of faulty digital content
such as online film, games, music downloads and e-books.
Businesses have
until 1st October to educate staff about the changes the new
legislation brings, although some of the rights introduced by the Act came into
force earlier in the year. These covered
publication of fee tariffs by letting agents and requirements on ticket
resellers.
The aim of the new
Act is to reduce disagreement and court action, but where a dispute cannot be
resolved directly between the supplier and consumer, the Government is hoping
that dispute resolution, which uses techniques such as mediation or
arbitration, will provide a quicker and cheaper route than the courts. From October, traders will have to provide
the consumer with a route to Alternative Dispute Resolution through a certified
scheme, which could be through their relevant trade body or similar
organisation, if they cannot resolve the dispute directly.
Legal expert Elissa
Thursfield of solicitors Gamlins Law in Rhyl said: “There are a number of changes and any
business selling to consumers will need to be prepared. It’s important that terms and conditions are
reviewed and updated as necessary. In future, these must be prominent and
transparent, if traders want to avoid finding themselves being assessed for
fairness. So, if you have hugely
detailed small print that no one could possibly read, it’s worth seeing whether
you can reduce this, or at the very least making sure that there’s nothing
hidden in there that the consumer should know about up-front.
“It’s
very important that staff are fully briefed on the extent of the new law as
there are a number of far-reaching implications. For example, where a consumer specifies a
purpose when buying and is advised by a member of staff, it’s important that
the goods or services are going to be suitable for that purpose; otherwise if
it fails to deliver, they have a right to claim their money back.”
She
added: “For suppliers of digital
content, it’s important that traders ensure they are complying with the aspects
of the new legislation that specifically relate to them. In the past the law has been unclear in this
area, as it failed to keep up with the huge growth and demand for digital
products.”
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